Sport Tourism in Western Cape

Cape Town Tourism CEO Mariette du Toit-Helmbold. Photo © Cape Town Tourism

Cape Town Tourism (CTT) is the official visitor, industry and destination marketing agency for the City of Cape Town. We promote private-public partnerships, sustainable development and service excellence in tourism. We serve a membership base of approximately 2700 businesses, operate a current and growing network of 18 official Visitor Information Centres.

Cape Town Tourism operates a dynamic industry membership programme that works on the basis of partnership and is aimed at all businesses, large and small. It provides a wide range of benefits that are designed to produce tangible results for your business. Membership is available to all sectors of tourism and related services industries as well as business at large. We can create a package to suit your business and promotional needs as well as your budget.

Photo © Cape Town Tourism

The programme is focussed on business in the City of Cape Town. However, if you are located outside of Cape Town, you may join Cape Town Tourism as an affiliate member to gain access to the many benefits of membership and promotion through Cape Town Tourism’s channels. You should to be a member of your primary local tourism office or alternatively speak to us about your other options.

We have a dedicated membership team with relationship units to service your needs. Your membership team member is allocated to you according to the area your business operates from or the type of business.

The membership programme generates a small, but valuable percentage of our funding and we encourage members to actively engage with us to maximize the return on your contribution.

General Enquiries

The Pinnacle Building, Cnr Burg & Castle Streets
Tel: (021) 487 6800
Fax: (021) 487 6899

Key benefits of membership

1. Use of the official member of Cape Town Tourism logo, an annual membership certificate, decal and membership card.
2. Numerous promotional opportunities including brochure display at our VICs, a listing and links from our website, exposure at Major Events, Conferences, Trade and Travel Shows as well as various campaigns and promotional opportunities.
3. Business support ranging from assistance in sourcing destination images to help with star grading and road signage applications.
4. A referral and booking service and a staff product knowledge programme
5. Regular networking functions and relevant industry communication.
6. Discounts with selected preferred service providers.