Sports Tourism Masters Degree

“Marketing is everybody’s business, ” and Gems of Saint Lucia has been pioneering this marketing concept and at the same time helping to address social problems; engaging in public outreach and capacity building to foster economic and societal changes.

Wilson Jn Baptiste, Gem’s CEO, said, “While we look forward with great optimism and enthusiasm to our nation’s future, there is no doubt that we are living in turbulent times. However, the core business strategy that is imbedded in the mission of Gem’s of Saint Lucia is designed to provide an environment to invest and to enjoy a high quality of life, both at home and overseas.

“Gem’s marketing concept is imbedded with an innovative social strategy that is designed to build strong bonds and mutual partnerships that set free creative energies through the beautiful game of soccer, ” he said.

Over a four day period, July 23 to July 26 2012, Gem’s strategic partnership with JetBlue; the accomplish musician, humanitarian and poet Taj Weekes; Rex Resorts; Coconut Bay Beach Resort & Spa; Southern Taxi Association; Vieux Fort Youth and Sports Council, Emmanuel Belasse; coach Alvin Charlery, based in the USA; and the Saint Lucian Association of Ottawa, collaborated to carry out a soccer clinic for children between the ages of 5 to 12, at the Phillip Marcellin grounds in Vieux–Fort, Saint Lucia.

The soccer clinic utilized the implied concept of “sports tourism” and the summer vacation period to engage the youth, thus enabling a continuous mechanism to learn and have fun in an environment that caters to their physical, social and psychological needs under the theme “Sports Tourism For Our Kids.”

The playing field of life is an uneven one, therefore, the objective of the soccer clinic served to advance and improve the quality of life during the summer vacation. High quality activities such as this soccer clinic, through the concept of sports tourism have the capacity to absorb the energy, physical and mental faculties of participants and make possible the opportunity for viable ideas that advance national economic interest.

Key components of the soccer clinic, such as the technical and leadership aspects, were executed under the guidance and experience of coach Alvin Charlery. He holds a US Soccer Federation “A” coaching licence, US Soccer Federation National Youth Licence, a Bachelor’s Degree in Biology and a Master’s Degree in Education, in addition to his ability as a singer, songwriter and author of a poetry collection title, Evolution.